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Rajiv Dubey is an industry veteran with decades of experience in marketing, media planning. Rajiv heads Media for Dabur and has extensive experience on TV, Digital, Print and Radio is his favourite medium. Rajiv feels that one should keep experimenting on Radio. Some of his own experiments have been very successful for example “Dabur Chyawanprash Chauka”. Years back Dabur experimented with this concept on Radio with the live commentary and other advertisers followed suit. More recently, content tie up with Kareena show for Dabur Amla Hair Oil on Radio Ishq FM met with huge success and simulcast on YouTube resulted in over 50 million views.