Sanchayeeta Verma, Senior Vice President, Wavemaker, brings 24 years of experience across media and marketing. She has played a key role in shaping the go-to-market strategy of many of India's top brands across a wide spectrum of categories. 

 

She launched GroupM India’s first communication planning framework while heading Insights & Comms Planning for Mindshare India. She led the Wavemaker South business expanding it tenfold across clients, operating cities and verticals in the 7 years that she handled it. 

 

Verma also handled the Wavemaker South Asia mandate. From 2017 she has been in charge of setting up and running the Wavemaker ITC operations, with multiple teams who work on ITC across Mumbai, Bangalore, Kolkata, Chennai and Delhi.