Anita Bose started her career as a Media Planner and went on to head offices since 2006 across Groupm, Starcom MediaVest and currently is the COO of Madison Media Delhi - having worked across agencies like McCann Erickson, Contract, Groupm, FCB, Starcom Mediavest. Having proficiency across all media forms – Audio visual, Print, Outdoor, Digital etc. She believes in a 360 degree approach and using all media forms to create media magic for brand benefit.
Working with the largest Indian media company, Anita believes that in today’s scenario working and nurturing Indian brands is key to growth – she focusses on emerging Indian brands like , Aakash Institute, Snapdeal, NACO, Marvel Tea, CP Plus, Gopaljee Ananda etc. She believes that it is important to give back to the industry so that there is a sharing of knowledge and experience in this ever-changing media industry.
She is a keen academician, with long association with Indian Institute of Mass Communication (IIMC - under I&B ministry). She also teaches media planning, buying and media software to PG students as well as IIS officers (working in I&B Ministry) on training. Her students today occupy key positions across the industry @ media agencies, corporates and media houses
Her other passions include travelling to discover new places and meeting new people. She also loves gardening and likes to paint whenever she finds time. She loves spending time with her son to see the world in a new light through his eyes.