Engaging beyond the 30” spot, creating conversations instead of campaigns and building brands that are experienced rather than consumed; at HHCL and then Weiden + Kennedy, Dave Cobban worked on an array of famous names from ITV to Honda and Coca-Cola to Carlsberg that captured people’s hearts and minds.
Now, as Consumer Mobilization Director at Nike he is creating a shift from thinking of customers as pure consumers to enabled partners. Encouraging young athletes to change their world by using digital technologies, they create more activated and more loyal followers of the brand; Nike Gamechangers.
Be prepared to be inspired as he shows us how innovative ideas can create deeper relationships with our markets.